The Questions You Ask Reveal Everything. Here Are 10 That Impress.

Ever been in an interview and felt like a deer in headlights when it was your turn to ask questions? You're not alone. Many job seekers feel unprepared, worrying that their questions might come off as uninformed or irrelevant. But here's the thing: the questions you ask reveal everything about you—your interest, your curiosity, and your understanding of the company. So let's get you ready to impress.

The Problem Everyone Ignores

Have you ever left an interview kicking yourself for not asking the right questions? You’re in good company. Many candidates focus so much on answering questions that they forget how powerful their own questions can be. In fact, 67% of employers say that asking insightful questions is a key indicator of a candidate's interest and engagement during interviews (LinkedIn Talent Solutions, 2024). Yet, most job seekers feel anxious about asking anything at all.

Imagine the impression you’d make if you could confidently ask questions that not only reveal your value but also effortlessly peel back the layers of company culture. This is where most candidates miss the mark, and that's what we’re going to change.

Why The typical approach Doesn't Work

The common advice is to ask generic questions like "What does a typical day look like?" or "What are the company's values?" While these aren’t terrible, they often don't do much to showcase your unique interest or understanding. These questions are surface-level and can make you blend in with the sea of other candidates. The real trick is to dig deeper.

When you ask questions that are too broad or mundane, you miss the opportunity to stand out and demonstrate your genuine curiosity and engagement. Job seekers who ask thoughtful questions are 30% more likely to receive job offers (Glassdoor Research, 2025). It’s not just about asking questions; it’s about asking the right ones.

The 10 Things That Actually Work

Step 1: Research and Personalize

Before stepping into the interview room, spend some time researching the company. Look into recent news, company achievements, and industry trends. Use this information to craft questions that show you've done your homework.

Example: "I read that the company recently expanded into the Asian market. Can you tell me more about the challenges and opportunities this expansion has created?"

This question not only shows that you're informed but also interested in the company's growth.

Step 2: Focus on the Role’s Impact

Instead of asking about a typical day, delve into how the role contributes to the company's broader objectives. This shows that you're thinking about the bigger picture and your potential impact.

Example: "How does this role contribute to the company's short and long-term goals?"

Such a question positions you as someone who is already thinking about adding value.

Step 3: Inquire About the Team and Culture

Understanding team dynamics is crucial. Ask about how teams collaborate and what the company values in its employees. This not only gives you insight into the company culture but also helps you assess if it’s the right fit for you.

Example: "Can you tell me about the team I would be working with and how they typically collaborate on projects?"

This approach shows that you're keen on understanding the environment you’ll be part of.

Step 4: Ask About Challenges

Don't shy away from asking about the challenges the company or team is facing. This shows that you're ready to tackle real issues and are thinking critically about the role.

Example: "What are some challenges the team is currently facing, and how can my role help mitigate them?"

Such questions suggest you’re proactive and solution-oriented.

Step 5: Explore Growth Opportunities

Demonstrate your interest in growing with the company by asking about advancement opportunities and professional development.

Example: "What does career progression look like for this role, and how does the company support professional development?"

This shows you're committed to a long-term future at the company.

Step 6: Get Feedback on Your Fit

It's okay to ask for feedback during the interview. This shows you're open to growth and interested in ensuring you're the right fit.

Example: "Based on our conversation, do you see any potential challenges with my background in this role?"

This question opens up space for open dialogue and shows you're committed to improvement.

Step 7: Clarify the Next Steps

End with a question that covers the next steps in the hiring process. This shows you’re organized and keen to move forward.

Example: "What are the next steps in the interview process?"

It’s simple, but it keeps you informed and prepared for what’s next.

Common Mistakes to Avoid

1. Asking Generic Questions: Avoid questions that could be answered with a simple Google search. They waste time and show a lack of preparation.
2. Neglecting to Listen: Sometimes, candidates ask questions as a formality without really listening to the answers. This can come off as disinterested.
3. Focusing Solely on Yourself: While it’s important to know what the company can do for you, don’t forget to show what you can do for them.

Your Next Step

Now that you know which questions can make you shine, it’s time to put them into practice. Prepare your custom list of questions, tailored to the company and role, and watch how your confidence transforms your next interview. Ready to boost your chances of landing that job?

Need a little more help? Our expert interview coach can refine your approach to asking insightful questions and help you make a lasting impression in just a few minutes.

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Part of our interview series for job seekers.